It’s in your mind.
Mount Abora is a mythical place of our collective imagination, as created by English romantic poet Samuel Taylor Coleridge in his poem Kubla Khan. Coleridge and some of his late 18th century contemporaries such as William Wordsworth and George Gordon Byron were intrigued by mysticism and embraced fantasy.
Before Coleridge wrote the poem Kubla Khan he was reading from Purchas His Pilgrimage (or Relations of the World and the Religions observed in all Ages and Places discovered from Creation Unto this present – 1613) about Venetian commercial explorer Marco Polo’s travels to ancient China and the palace Xanuda of Kublai Khan.
He took some medicine, which in all probability was a form of opium, and when he’d finished reading the following sentence from Purchas, he fell into a drug-induced sleep: “In Xaindu did Cublai Can build a stately palace, encompassing sixteen miles of plaine ground with a wall, wherein are fertile meddowes, pleasant springs, delightful streams, and all sorts of beasts of chase and game, and in the middest thereof a sumptuous house of pleasure.” And, so he dreamt a complete poem, a part of which would become Kubla Khan.
When he awoke, he remembered the poem he dreamt and started to write it down word for word, until he was interrupted by someone after copying the first stanza. When he returned to finish writing down the contents of his dream, he could not remember as clearly as the first instance. The rest of the poem is thus an attempt to remember what he had created from his dream and an ode to the process of creating art.
Art and the notion of Mount Abora wines are created from our imagination, from a source which Austrian psychoanalyst Carl Gustav Jung named the collective unconscious. We had imagined the texture, the brightness and the luminosity of these wines and then went in search of old Swartland vineyards to turn our dreams into a delicious reality.